Let's go fishing!

Last week I had the pleasure of running a masterclass workshop - 'Finding and Keeping Your Customers' at Derwentside Enterprise Agency for 15 ladies about to embark on running their own business.

Such a diverse group from artists to PR professionals, they all had one thing in common and that was 'where do we start looking for our customers'? I try, with every company I work with to break this problem down quite simply by asking 'Who are your fish'?

Imagine your customer base as fish - who are they, what do they look like and where do they swim?  Once you have managed to suss that out you then need to look at your boat - your business.  Is it up to the job of catching these fish? Getting the catch on board (sales follow up) and very important and often overlooked - How much of your catch did you land? (measurement).

If you want to talk to me about your fish, give me a call on 07984 145219.