I was so fortunate to have amazing sales training in my corporate career with Brook Street. One of the valuable lessons in sales we were taught is that in order to gain clients you really must buid relatiionships. Not every sale is a quick one, a good CRM (Customer Relationship Management) system is a must and persisentence (not pestering) really does pay.
So this lesson has really stuck with me and just this month proved me right again when I won a project to deliver Social Media training to the biggest company I have worked with (a 125 year old national retailer) – they’d had the proposal for nearly 12 months. Good CRM meant I kept following up and remaining on their radar.
So ‘sales people’ stick with it, your next WIN could be just around the corner.
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